SEO Audit →
A fixed-price technical and content SEO audit with a prioritised action plan, from £395.
SEO in North Devon
Independent SEO support for North Devon businesses looking to improve rankings, visibility, and long term organic growth.
Based in Ilfracombe, I work with businesses across North Devon, Devon, and the wider UK, covering technical SEO, local SEO, AI search optimisation, content strategy, and web performance.
With over 12 years of experience across agency, freelance, and white label SEO projects, I’ve worked with hospitality businesses, tourism brands, ecommerce companies, SaaS businesses, visitor attractions, and local service businesses across the UK.
No account managers. No bloated retainers. Just experienced SEO support focused on practical improvements that actually make a difference.
Want to talk it through?
Get in touch- Based in
- Ilfracombe, North Devon
- Experience
- 12+ years in SEO
- Covering
- Barnstaple, Bideford, Braunton, South Molton and beyond
- Who you work with
- Alex directly. No account managers
SEO for North Devon businesses that should be ranking better
North Devon has a strong mix of independent businesses, tourism operators, hospitality brands, ecommerce stores, trades and growing service companies. Many rely on Google for enquiries, bookings and sales.
When I audit websites here, the same problems come up again and again: pages search engines can’t crawl or index properly, important services buried deep in the site, pages aimed at the wrong searches, and tracking that can’t show which pages bring enquiries. It’s rarely a lack of content.
Most of these problems can be found and prioritised with a fixed-price SEO audit, from £395 for smaller sites.
I run Lekker Marketing as an independent, founder-led SEO consultancy, without the overhead of a traditional agency. You work directly with me throughout, not through account managers or outsourced teams.
A lot of my SEO work over the years has been delivered through agencies and white label partnerships, meaning many projects sit behind NDAs or aren’t publicly attributed. What matters is the experience gained working across different industries, platforms, and search challenges over more than a decade in SEO.
Why does local SEO matter in North Devon?
Because demand here is local, seasonal and split town by town, and each kind of business competes differently.
Tourism businesses compete for seasonal traffic: UK searches for “holiday parks devon” fall to around 440 a month in November and climb to over 3,000 in July (see when people search for holiday parks in Devon). Trades compete for “near me” searches. Service businesses compete town by town: in Barnstaple alone, people search for restaurants around 500 times a month, dentists 350 and estate agents 300, all with the town’s name in the search.
The businesses that show up for those searches usually have a clear page for each service and place, a complete Google Business Profile and consistent business details across the web. That’s what I focus on: making sure search engines understand what you do, where you do it and why you’re relevant.
For a closer look at one town, see SEO in Barnstaple. For how Google chooses local results, see local SEO.
What is a technical SEO audit?
Technical SEO focuses on the underlying structure and health of your website.
I review crawlability, indexing, metadata, internal linking, Core Web Vitals, schema markup, mobile usability, and site architecture to identify technical issues that may be limiting visibility.
Recommendations are prioritised clearly and delivered as practical action plans rather than overwhelming reports full of low value tasks.
Where 7,900 ranking keywords sit
One dot = 200 keywords
- Positions 1 to 3 3,393
- Positions 4 to 10 3,791
- Positions 11 to 20 716
View as a table
| Position band | Keywords | Share |
|---|---|---|
| Positions 1 to 3 | 3,393 | 43% |
| Positions 4 to 10 | 3,791 | 48% |
| Positions 11 to 20 | 716 | 9% |
Source: Ahrefs Site Explorer · September 2026
What is local SEO?
Local SEO helps businesses appear more prominently for searches happening across North Devon and surrounding areas.
This includes improving local landing pages, strengthening Google Business Profile signals, refining keyword targeting, and making sure your business information is consistent across the web.
Particularly valuable for hospitality businesses, trades, tourism operators, restaurants, and local service businesses competing regionally.
What is on-page SEO?
On page SEO focuses on improving how pages are structured and how clearly they align with search intent.
This includes refining metadata, headings, internal linking, semantic structure, and content targeting so pages communicate more effectively with both users and search engines.
In many cases, stronger rankings come from improving clarity and structure rather than simply publishing more content.
Keywords by position band, 13 months
Sep 2025 to Sep 2026
- Positions 1 to 3
- Positions 4 to 10
- Positions 11 to 20
3.4k3.8k710
View as a table
| Month | Positions 1 to 3 | Positions 4 to 10 | Positions 11 to 20 |
|---|---|---|---|
| Sep 2025 | 2,970 | 4,030 | 4,330 |
| Oct 2025 | 2,840 | 4,020 | 2,180 |
| Nov 2025 | 2,950 | 4,100 | 1,230 |
| Dec 2025 | 3,230 | 3,850 | 1,000 |
| Jan 2026 | 3,770 | 3,940 | 1,070 |
| Feb 2026 | 3,840 | 4,110 | 1,150 |
| Mar 2026 | 4,100 | 4,520 | 1,330 |
| Apr 2026 | 4,270 | 4,710 | 1,180 |
| May 2026 | 4,480 | 4,610 | 1,000 |
| Jun 2026 | 4,720 | 4,220 | 950 |
| Jul 2026 | 4,580 | 4,010 | 850 |
| Aug 2026 | 3,840 | 3,970 | 810 |
| Sep 2026 | 3,380 | 3,770 | 710 |
Some monthly values are approximate
How is AI search changing SEO?
Search is evolving quickly, with more people discovering businesses through AI powered search experiences like Google AI Overviews, ChatGPT, and Perplexity alongside traditional search results.
AI SEO focuses on improving your website’s structure, entity clarity, semantic relevance, schema markup, and topical authority so AI systems can understand your content more effectively.
It builds on the same foundations as local SEO: clear pages, consistent business details and accurate structured data.
Do I need a full SEO retainer?
Some businesses don’t necessarily need a full agency retainer. They need clear SEO direction and prioritised recommendations.
SEO strategy work focuses on identifying realistic ranking opportunities, competitor gaps, technical priorities, and content direction based on your goals and market.
Useful for businesses with developers or internal teams already in place who need experienced SEO guidance.
Organic traffic, 24 months
Down 72% from the peak, then up 220% off the floor
95,34626,27084,161
View as a table
| Month | Organic visits |
|---|---|
| Sep 2024 | 95,700 |
| Oct 2024 | 69,600 |
| Nov 2024 | 70,600 |
| Dec 2024 | 74,000 |
| Jan 2025 | 76,700 |
| Feb 2025 | 95,000 |
| Mar 2025 | 101,000 |
| Apr 2025 | 98,700 |
| May 2025 | 111,000 |
| Jun 2025 | 103,000 |
| Jul 2025 | 110,000 |
| Aug 2025 | 95,346 |
| Sep 2025 | 45,300 |
| Oct 2025 | 27,000 |
| Nov 2025 | 26,270 |
| Dec 2025 | 28,400 |
| Jan 2026 | 41,200 |
| Feb 2026 | 57,000 |
| Mar 2026 | 68,600 |
| Apr 2026 | 56,700 |
| May 2026 | 62,700 |
| Jun 2026 | 78,900 |
| Jul 2026 | 74,900 |
| Aug 2026 | 84,161 |
Source: Ahrefs Site Explorer · Sep 2024 to Aug 2026 · estimated monthly organic visits · Some monthly values are approximate
Can you build an SEO-ready website?
Websites built on WordPress, Shopify, or Framer with SEO considered properly from the beginning.
That includes site architecture, metadata, page structure, schema markup, mobile usability, internal linking, and technical SEO foundations designed to support long term search visibility.
Not just websites that look good, but websites designed to perform properly in search.
Which areas of North Devon do you cover?
I work with businesses across Ilfracombe, Barnstaple, Bideford, Braunton, South Molton, Lynton & Lynmouth, Combe Martin, Torrington, Holsworthy and the wider Devon region.
There are dedicated pages for SEO in Barnstaple and SEO in Exeter, and a wider page for SEO in Devon.
Most SEO work is carried out remotely, meaning location is never a barrier. Alongside North Devon businesses, I also work with ecommerce brands, hospitality businesses, SaaS companies, and service businesses across the UK.
How do SEO projects usually work?
Most projects begin with an initial review or technical audit. This helps identify underlying SEO issues, missed opportunities, competitor gaps, and the areas most likely to make the biggest impact first.
From there, recommendations are prioritised clearly and implementation can either be supported directly or handled internally by your team or developer.
Some businesses want ongoing monthly SEO support. Others simply need experienced direction and a clear roadmap.
The goal is always the same: focus on the work that will realistically make the biggest difference.
Not sure where to start?
Most projects begin with a technical SEO audit. It shows what’s holding your site back and what to fix first, in plain English.
- Price
- Fixed, from £395
- Turnaround
- Usually within 14 working days
- You get
- PDF report, video walkthrough and a prioritised action plan
Frequently Asked Questions
Do I need to be based in North Devon to work with you?
No. I run Lekker Marketing from Ilfracombe and work with many North Devon businesses, but clients come from across Devon and the UK. Most SEO work is carried out remotely.
How long does SEO take to work?
That depends on your competition, current visibility, and what issues need fixing. Technical improvements can sometimes show results within weeks, while more competitive SEO campaigns often take several months of consistent work.
Do you offer ongoing SEO retainers?
Yes, with no long contract by default. Many businesses start with a one-off SEO audit, from £395 for smaller sites, and ongoing support is only agreed where it makes sense for your business.
What types of businesses do you work with?
Over the years I’ve worked with ecommerce brands, hotels, tourism businesses, SaaS companies, local service businesses, visitor attractions, and hospitality brands across the UK.
Related services
SEO Services Devon →
Keyword research, technical and on-page SEO, launch SEO and ongoing reviews for Devon and UK businesses.
Local SEO →
Local landing pages, Google Business Profile signals and consistent business details, so local customers find you first.
AI SEO →
AEO and GEO so your business is understood, trusted and cited by ChatGPT, Perplexity and Google AI Overviews.
Web Design Devon →
Fast, SEO-ready websites on WordPress, Shopify, Framer or static HTML, built to rank from day one.
Industries
SEO for Trades →
Local SEO and websites that help plumbers, electricians, builders and other trades win more enquiries.
SEO for Plumbers →
Get found for boiler services, repairs and emergency call-outs in the areas you cover.
SEO for Electricians →
Get found for EICRs, EV charger installs, rewires and emergency call-outs in the areas you cover.
SEO for Builders →
Get found for extensions, loft conversions and renovations in the areas you cover.
SEO for Estate Agents →
Branch pages, local signals and SEO-led websites that win more valuation requests.
SEO for Holiday Parks →
Location and accommodation SEO that brings more direct bookings for parks and campsites.
SEO for Hotels →
Hotel SEO that grows direct bookings and reduces reliance on OTAs.
SEO for SaaS →
Technical SEO, product-led content and AI visibility for B2B software companies.
Locations
SEO Exeter →
Audit-led SEO and website support for growing Exeter businesses and their in-house teams.
SEO Barnstaple →
Audit-led SEO and web support for Barnstaple businesses whose websites have stalled in search.
Let’s talk about your website
If your website isn’t performing as well as it should be in search, there’s usually a reason.
Whether you need a technical audit, local SEO support, AI SEO guidance, or a clearer long term strategy, get in touch and we can talk through what’s happening, where opportunities exist, and what would realistically make the biggest difference for your business.
Prefer email? [email protected]
Or call +44 7473 168 116