Trades businesses such as electricians, builders, plumbers, plasterers and contractors rely heavily on local discovery and trust. Most customers search online when they need work done, compare a small number of options, and make a decision quickly. If your website is hard to find, unclear, or outdated, those enquiries usually go elsewhere.
Lekker Marketing provides SEO-led websites and search optimisation for trades businesses that want more consistent enquiries from their website. The focus is on clear local visibility, simple websites that build confidence, and practical SEO work that supports long-term growth rather than quick fixes.
How people search
Search behaviour for trades is direct and intent driven. People usually look for a specific service in a specific area and want reassurance that the business is reliable, experienced and easy to contact.
Common problems include thin service pages, poor local optimisation, slow or outdated websites, and content that does not clearly explain what work is offered or where it is available. These issues reduce visibility in search results and make it harder for potential customers to choose you.
As search increasingly surfaces summaries, maps and AI-led recommendations, clarity and trust matter more than ever. Effective trades SEO focuses on making your services easy to understand, easy to find, and easy to act on.
SEO services for trades businesses
SEO for trades starts with understanding how customers search for services such as electrical work, plumbing, building or plastering in your area. This includes reviewing local keywords, competitor visibility and how your current site performs.
Technical SEO audits identify issues that affect crawlability, indexing and performance, while on-page optimisation improves service pages so they match real search intent. The aim is to ensure each service you offer is clearly represented and visible where it matters, without chasing traffic that will never convert.
SEO work is practical and prioritised. Rather than long retainers by default, the focus is on identifying what is holding your site back and fixing the things that will make the biggest difference.
Websites that turn searches into enquiries
A trades website needs to be simple, fast and clear. Visitors should immediately understand what you do, where you work and how to get in touch. Anything that slows that process down costs enquiries.
Websites are built or improved with SEO in mind from the start, focusing on structure, usability and technical foundations that support local visibility. This includes clear service pages, strong calls to action and mobile-friendly layouts that make it easy to call, email or request a quote.
Whether you need a new website or improvements to an existing one, the goal is the same: a site that works properly, supports search visibility and helps turn visits into real enquiries.
AI SEO
Search is no longer limited to traditional results pages. People are increasingly using AI-powered tools, summaries and conversational search to find services and make decisions.
For trades businesses, this means visibility depends on clarity, structure and trust. AI SEO strengthens these signals by improving how services, locations and business details are presented and connected across your site.
This work builds on strong local SEO foundations and helps ensure your business remains discoverable as search behaviour continues to evolve, without chasing trends or sacrificing the basics that still matter.
Trades we work with
SEO and website work for trades businesses tends to follow the same principles, even though the services themselves differ. Lekker Marketing works with a wide range of trades, including plumbers and heating engineers, electricians and electrical contractors, builders and construction companies, roofers, painters, decorators, plasterers and tilers.
We also support landscape gardeners, tree surgeons, driveway and patio companies, carpenters and joiners, bespoke furniture makers, bathroom fitters and conservatory installers. The common thread is local discovery, clear service information and websites that turn searches into enquiries.
If you provide a skilled trade service and rely on customers finding you online, the same foundations apply. The specifics are tailored to your work and location, but the goal is always better visibility and more relevant enquiries.
What SEO for trades actually involves
SEO for trades works best when the website and SEO are treated as one, not as separate jobs. A site that looks fine but lacks structure, clarity or local signals will always struggle to attract consistent enquiries.
Work usually starts by understanding your services, service areas and the type of work you want more of. Search behaviour and competitor visibility are reviewed to identify realistic opportunities. Keyword research then shapes the structure of the site so services are represented clearly and match how people actually search.
Content is written or refined in plain language to explain what you do, answer common questions and build confidence. Internal linking and page structure help both users and search engines understand how services relate to each other. Images are reviewed to ensure they load quickly and support performance rather than slow the site down.
Once the foundations are in place, performance is measured properly using Search Console and analytics so improvements are guided by real data rather than guesswork.