When do people search for holiday parks in Devon?
Searches for holiday parks in Devon start in January, not summer. Across the last two years, UK searches for “holiday parks devon” dropped to around 440 a month in November, more than tripled in January to about 1,680, then climbed to a July peak of just over 3,000. Campsite searches follow a similar curve, but build more gradually through spring.
The figures come from Ahrefs Keywords Explorer: monthly UK search estimates for “holiday parks devon” and “campsites devon”, from September 2024 to August 2026.
What does a year of holiday park searches look like?
Holiday searches follow the season
Monthly UK searches, September 2025 to August 2026
- July peak
- 3,055
- November low
- 439
- December to January
- 3.4×
- holiday parks devon
- campsites devon
View as a table
| Month | holiday parks devon | campsites devon |
|---|---|---|
| Sep 2025 | 1,224 | 432 |
| Oct 2025 | 776 | 284 |
| Nov 2025 | 439 | 189 |
| Dec 2025 | 490 | 197 |
| Jan 2026 | 1,683 | 430 |
| Feb 2026 | 1,414 | 401 |
| Mar 2026 | 1,471 | 609 |
| Apr 2026 | 1,736 | 851 |
| May 2026 | 1,932 | 1,056 |
| Jun 2026 | 2,383 | 1,042 |
| Jul 2026 | 3,055 | 1,609 |
| Aug 2026 | 2,622 | 1,061 |
Source: Ahrefs Keywords Explorer · UK · September 2026
The year splits into three phases:
- Autumn low (October to December). Searches for “holiday parks devon” fall from 1,224 in September to 439 in November, the quietest month of the year.
- January jump. Searches more than triple from December (490) to January (1,683). January is almost as busy as April.
- Spring build to a July peak. Searches rise steadily from March and peak in July at 3,055, then ease in August.
Campsites look similar at a lower level: 189 searches in November, 1,609 in July. The difference is January. Campsite searches only roughly double from December to January, then keep building through spring to the July peak.
Is the pattern the same every year?
Almost exactly. The two years of data line up closely month by month:
| Month | 2024 to 2025 | 2025 to 2026 |
|---|---|---|
| September | 1,210 | 1,224 |
| November | 430 | 439 |
| January | 1,668 | 1,683 |
| April | 1,716 | 1,736 |
| July | 3,023 | 3,055 |
| August | 2,594 | 2,622 |
Monthly UK searches for “holiday parks devon”. Source: Ahrefs Keywords Explorer, September 2026.
Demand for Devon holiday parks is steady and predictable. The shape of the year doesn’t change, which makes it possible to plan website work around it.
What should holiday parks do with this?
Have your website ready before January. The biggest single jump in searches happens in January. Updated accommodation pages, current prices and availability, and any new facilities need to be live and indexed before then, so autumn is the time to do the work.
Don’t judge your SEO by November. A drop in organic traffic in the autumn is mostly seasonal. Compare each month with the same month last year, not the month before, to see whether your visibility is actually improving.
Give campsite pages a spring refresh. Campsite searches build from March to July, so touring, camping and glamping pages benefit from a check in late winter, when demand is starting to climb.
Answer the questions people ask in January. Early-year searchers are planning, not booking tomorrow. Clear information on accommodation types, facilities, dog policies, location and what’s nearby helps them shortlist you, and it’s the kind of detail AI search tools use when they recommend places to stay.
What does this data not show?
This data covers two broad searches. Holiday park traffic also comes from many more specific searches, such as a town, a type of stay or a facility, and those can have their own timing. The figures are Ahrefs estimates of UK searches, so treat them as a reliable guide to the shape of the year rather than exact counts.
To see how your own park’s visibility follows the season, compare your Search Console data year on year. For a review of what’s helping and holding back your site, see SEO for holiday parks and campsites or book an SEO audit.