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Research

Original search data for UK local businesses, trades and Devon tourism: what people search for, when, and what Google shows them. Every study uses real Ahrefs data, with the method and limits spelled out.

Devon’s most searched destinations: line chart of things to do searches across 28 Devon places, down 15% year on year
Research

Which Devon destinations do people search for most?

Search data for 28 Devon places: Exeter leads and grew 20%, most seaside towns fell year on year, and Woolacombe is the county's most seasonal search.

When customers search for trades: a month-by-month heatmap of 20 UK trades, with gardener searches swinging 8.6 times from December to May
Research

When do people search for tradespeople? The UK trade search calendar

A month-by-month UK search calendar for 20 trades. October is the most common peak, gardeners swing 8.6× a year and electricians barely change.

AI Overviews on local searches: bar chart showing 12% of near me searches with an AI Overview and 88% with a map pack, against 60% of questions with an AI Overview
Research

How often do AI Overviews appear on local business searches?

I checked 107 UK local-service searches. AI Overviews appeared on 60% of questions but only 12% of “near me” searches, where the map pack still leads.

Tent pitched at a campsite among trees
Research

When do people search for holiday parks in Devon?

Two years of search data for Devon holiday parks and campsites: when searches start, when they peak, and when to update your website.

Tradesperson searching Google on a laptop
Research

What do customers search for when they need a tradesperson?

UK search data for plumbers, electricians and builders shows customers search for the job more than the trade. What that means for your website.

Using this research

You're welcome to quote, chart or write about any of these figures. Please credit Lekker Marketing and link to the study you're using.

Search volumes come from Ahrefs Keywords Explorer's UK database and are estimates, not exact counts. Each study explains exactly what was measured, when, and what the data can't tell you.

Questions about the data? Email [email protected].

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