Research
Original search data for UK local businesses, trades and Devon tourism: what people search for, when, and what Google shows them. Every study uses real Ahrefs data, with the method and limits spelled out.

When do people search for holiday parks in Devon?
Two years of search data for Devon holiday parks and campsites: when searches start, when they peak, and when to update your website.

What do customers search for when they need a tradesperson?
UK search data for plumbers, electricians and builders shows customers search for the job more than the trade. What that means for your website.
Using this research
You're welcome to quote, chart or write about any of these figures. Please credit Lekker Marketing and link to the study you're using.
Search volumes come from Ahrefs Keywords Explorer's UK database and are estimates, not exact counts. Each study explains exactly what was measured, when, and what the data can't tell you.
Questions about the data? Email [email protected].
Let’s talk about your website
If your website isn’t performing as well as it should be in search, there’s usually a reason.
Whether you need a technical audit, local SEO support, AI SEO guidance, or a clearer long term strategy, get in touch and we can talk through what’s happening, where opportunities exist, and what would realistically make the biggest difference for your business.
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