Research
Original search data for UK local businesses, trades and Devon tourism: what people search for, when, and what Google shows them. Every study uses real Ahrefs data, with the method and limits spelled out.
Which types of searches show the most AI Overviews?
I checked the top 40 UK searches of 14 types. AI Overviews appeared on 93% of “how to” and “what is” searches, and on 0% of weather and sport.
How people search for hotel, restaurant and spa gift vouchers
UK search data for restaurant, hotel, spa and afternoon tea vouchers. December is 22% of the year, and voucher brands get 13 times the searches.
When do Christmas shopping searches start? A calendar for online shops
UK search data for 35 Christmas shopping searches. Advent calendars start in August, gifts peak in December, and 1 in 5 searches are done by 1 November.
Which Devon destinations do people search for most?
Search data for 28 Devon places: Exeter leads and grew 20%, most seaside towns fell year on year, and Woolacombe is the county's most seasonal search.
When do people search for tradespeople? The UK trade search calendar
A month-by-month UK search calendar for 20 trades. October is the most common peak, gardeners swing 8.6× a year and electricians barely change.
How often do AI Overviews appear on local business searches?
I checked 107 UK local-service searches. AI Overviews appeared on 60% of questions but only 12% of “near me” searches, where the map pack still leads.
When do people search for holiday parks in Devon?
Two years of search data for Devon holiday parks and campsites: when searches start, when they peak, and when to update your website.
What do customers search for when they need a tradesperson?
UK search data for plumbers, electricians and builders shows customers search for the job more than the trade. What that means for your website.
Using this research
You're welcome to quote, chart or write about any of these figures. Please credit Lekker Marketing and link to the study you're using.
Search volumes come from Ahrefs Keywords Explorer's UK database and are estimates, not exact counts. Each study explains exactly what was measured, when, and what the data can't tell you.
Questions about the data? Email [email protected].
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