Holiday parks and campsites depend heavily on online discovery. Most guests search by location, accommodation type or availability, often comparing several options before making a booking. If your park is hard to find in search results or your website doesn’t clearly communicate what you offer, potential bookings are easily lost to competitors.
Lekker Marketing provides SEO-led websites and search optimisation for holiday parks and campsites that want stronger visibility, better quality traffic and more direct bookings. The focus is on clarity, trust and performance, helping the right guests find you at the right stage of their decision-making.
How people search
Search behaviour in this sector is seasonal, location-driven and intent focused. Guests often search for parks in specific regions, near attractions or beaches, or filtered by accommodation type such as touring pitches, lodges or glamping.
Common issues include weak location pages, poorly structured accommodation listings, slow websites and content that does not clearly answer practical questions about facilities, availability or suitability. These issues limit visibility in search and reduce confidence when users are deciding where to book.
As search increasingly surfaces maps, summaries and AI-led recommendations, holiday park websites need to be clear, well structured and easy to interpret. Visibility alone is not enough if the site does not support the booking decision.
SEO services for holiday parks and campsites
SEO work starts by understanding how guests search for holidays in your area and how your park compares to others nearby. This includes reviewing local and regional keywords, accommodation-related searches and competitor visibility across the season.
Technical SEO audits identify issues affecting crawlability, indexing and site performance, while on-page optimisation improves accommodation pages, location content and supporting pages so they align with real search intent. The goal is to strengthen visibility for high-value searches that lead to bookings, not just traffic.
SEO work is practical and prioritised. Rather than long retainers by default, the focus is on fixing what is holding your site back and building a clear plan that improves visibility, engagement and conversion.
Websites that support enquiries and bookings
A holiday park website needs to do more than look appealing. It must clearly explain accommodation options, facilities, location and availability, while making it easy for guests to enquire or book.
Websites are built or improved with SEO in mind from the start, focusing on structure, usability and performance. This includes clear accommodation pages, strong internal linking, fast load times and layouts that work properly on mobile devices.
Whether your site uses a booking system or relies on enquiries, the aim is to reduce friction and help guests move confidently from search to booking.
AI SEO and future travel discovery
Travel discovery is changing rapidly. Guests are increasingly using AI-powered tools, summaries and conversational search to compare destinations, accommodation and availability.
AI SEO helps holiday parks remain visible by improving clarity, structure and trust signals across the site. This includes strengthening location relevance, accommodation descriptions and entity clarity so modern search systems understand what you offer and when to recommend it.
This work builds on strong local and organic SEO foundations and helps ensure your park remains discoverable as search behaviour continues to evolve.
Holiday parks and campsites we work with
SEO and website work for holiday parks follows similar principles regardless of size. Lekker Marketing works with independent campsites, family-run holiday parks and larger sites offering touring pitches, lodges or glamping accommodation.
The common challenges are local competition, seasonality and reliance on third-party booking platforms. The focus is on improving direct visibility, strengthening your own website and supporting long-term booking performance.
What SEO for holiday parks actually involves
SEO for holiday parks works best when accommodation, location and technical foundations are aligned. A site with attractive imagery but weak structure or unclear content will struggle to compete, especially during peak seasons.
Work usually starts by reviewing accommodation pages, location signals and how the site supports guest questions. Search behaviour and competitor visibility are analysed to identify opportunities. Keyword research then shapes how accommodation types, facilities and local attractions are represented across the site.
Content is written or refined to answer real questions guests ask and to build confidence. Internal linking helps connect accommodation, facilities and local content so both users and search engines understand the site properly. Technical foundations are reviewed to ensure performance supports discovery and bookings.
Progress is tracked using Search Console and analytics so improvements are guided by data rather than assumptions.
Frequently asked questions
SEO for holiday parks is influenced by seasonality, but improvements often begin once technical issues and location signals are corrected. Stronger booking performance usually builds as visibility improves and content better supports guest decisions.
A new website is not always required. Many holiday park sites can be improved with better structure, content and SEO without a full rebuild. A redesign is only recommended when the site itself limits performance or usability.
Local and regional SEO are particularly important for holiday parks because guests search by destination rather than brand. Clear location content and accommodation pages make a noticeable difference.
AI is changing how guests research holidays, but it does not replace SEO. Clear information, strong structure and trust signals are what allow AI systems to surface and recommend your park.