Blog
Practical SEO, AI search and website advice. No fluff, just what actually helps.
How is UK ecommerce search changing? Three years of search data
Three years of UK search data for 45 shopping searches. Vinted searches rose 39% while eBay fell 17%, and “voucher code” searches more than halved.
Which types of searches show the most AI Overviews?
I checked the top 40 UK searches of 14 types. AI Overviews appeared on 93% of “how to” and “what is” searches, and on 0% of weather and sport.
How people search for hotel, restaurant and spa gift vouchers
UK search data for restaurant, hotel, spa and afternoon tea vouchers. December is 22% of the year, and voucher brands get 13 times the searches.
When do Christmas shopping searches start? A calendar for online shops
UK search data for 35 Christmas shopping searches. Advent calendars start in August, gifts peak in December, and 1 in 5 searches are done by 1 November.
Which Devon destinations do people search for most?
Search data for 28 Devon places: Exeter leads and grew 20%, most seaside towns fell year on year, and Woolacombe is the county's most seasonal search.
When do people search for tradespeople? The UK trade search calendar
A month-by-month UK search calendar for 20 trades. October is the most common peak, gardeners swing 8.6× a year and electricians barely change.
How often do AI Overviews appear on local business searches?
I checked 107 UK local-service searches. AI Overviews appeared on 60% of questions but only 12% of “near me” searches, where the map pack still leads.
When do people search for holiday parks in Devon?
Two years of search data for Devon holiday parks and campsites: when searches start, when they peak, and when to update your website.
What do customers search for when they need a tradesperson?
UK search data for plumbers, electricians and builders shows customers search for the job more than the trade. What that means for your website.
SEO Launch Checklist for 2026
A practical SEO launch checklist for 2026: pre-launch, launch day and post-launch checks for redirects, indexing, schema, Core Web Vitals and AI search.
Don’t Like Google? Here are 10 Great Alternative Search Engines
Fed up with Google? The best alternative search engines for privacy, AI answers, research and real-time discovery, from DuckDuckGo to Perplexity.
What Most Small Businesses in North Devon Get Wrong With Their Websites
The website mistakes small North Devon businesses make most often, from site structure and tracking to DIY platforms, and how to fix them.
Let’s talk about your website
If your website isn’t performing as well as it should be in search, there’s usually a reason.
Whether you need a technical audit, local SEO support, AI SEO guidance, or a clearer long term strategy, get in touch and we can talk through what’s happening, where opportunities exist, and what would realistically make the biggest difference for your business.
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Or call +44 7473 168 116