AI SEO
AEO and GEO that get you found in AI search
Search has stopped being a list of ten blue links. People ask ChatGPT, skim Google's AI Overviews, and take the answer Perplexity hands them without clicking much further. If your business isn't in those answers, you're missing buyers at the exact moment they're deciding.
I help businesses stay visible as that happens. This is the practical side of it, not buzzwords. Clear work across content structure, technical SEO and structured data, so AI systems understand your business, trust it, and put your name in the answer.
I work with businesses across the UK, remotely.
What AEO and GEO actually mean
AEO is answer engine optimisation. It means shaping your content so answer engines like ChatGPT and Google's AI Overviews can pull a clear, correct answer straight from your site. GEO is generative engine optimisation, the wider job of making your whole site easy for generative search to read, trust and cite. Neither replaces traditional SEO. They build on the same foundations, aimed at a search world that answers questions instead of listing links.
Why AI SEO matters
Discovery is becoming answer led. People are happy to take a summary, a comparison or a recommendation straight from an AI system, so ranking first counts for less if you aren't the source the answer quotes.
AI systems favour sites that explain things clearly, show real expertise, and are easy to read at a technical level. Thin, scattered or hard to parse content gets skipped. The work here is closing that gap, so your business is the one referenced when it counts.
What's included
Content and intent come first. Your key pages get reshaped so they answer real questions directly, back up claims with context, and leave nothing ambiguous for a model to trip over. That is what gets you surfaced in summaries and zero-click results.
Entity clarity comes next. Your brand, services, locations and topics need to be defined clearly and referenced consistently. Schema and structured data reinforce those links so search engines and AI tools know what you do and when to show you.
Technical foundations sit underneath all of it. Crawlability, rendering, internal links, metadata, canonicals and indexing all shape how your content gets ingested. Where it helps, I'll set up newer signals like llms.txt too, without overcomplicating things.
Then tracking that means something. I check visibility by testing real queries across AI surfaces and watching how your presence changes, rather than chasing a vanity score.
How IT workS
Most projects start with a focused audit that finds what's blocking your visibility in both classic and AI search, with a prioritised plan you can run in-house or hand to a developer. Want help putting it into practice?
Ongoing support is there without committing to a full retainer. Building a new site? The foundations can go in from the start.
Who this is for
Businesses that already rely on organic discovery and want to stay competitive as search behaviour changes. Service businesses, ecommerce, SaaS, hospitality, anywhere trust and clarity drive the decision. If your fundamentals are weak, we fix technical SEO and content quality first. The AI side then amplifies that rather than papering over it.
Common questions
What is the difference between SEO and AEO?
Traditional SEO works to rank your pages in a list of results. AEO works to get your content used as the answer inside AI systems like ChatGPT and Google's AI Overviews. Same groundwork, different finish line.
Will AI search replace traditional SEO?
No. It builds on it. Solid technical health, clear content and a sound site structure still matter. AEO and GEO add a layer on top so you stay visible as people shift to answer-led search.
Do you have to rewrite my whole site?
Rarely. Most gains come from restructuring and strengthening the pages you already have, then filling a small number of strategic gaps. The goal is clearer coverage, not more content for its own sake.
How do you measure AI visibility?
By testing real queries across ChatGPT, Perplexity and Google's AI Overviews, tracking where you appear and how that changes over time. Outcomes, not abstract scores.
Do you only work in Devon?
No. This work is delivered remotely for businesses right across the UK. The local pages cover Devon, the AI search work doesn't need to be.