Which types of searches show the most AI Overviews?
AI Overviews answer questions. In a sample of 560 UK searches, an AI Overview appeared on 87% of question and definition searches, like “what is…”, “how to…” and “…meaning”. It appeared on only 14% of local, brand, recipe and live searches, and on none of the weather and sport searches.
I took the top 40 UK searches by volume for each of 14 types of search, using Ahrefs Keywords Explorer, and recorded which search result features Ahrefs saw on each results page in September 2026. That’s 560 searches in total.
How often does each type of search show an AI Overview?
How often each type of search shows an AI Overview
Share of the top 40 UK searches of each type with an AI Overview
- Meaning 98%
- What is 93%
- Symptoms 93%
- How to 93%
- Best 88%
- Can / is / does 88%
- Versus 85%
- Why 80%
- How much 65%
- Buy / price 43%
- Recipe 25%
- Brand / navigational 18%
- Near me 13%
- Weather / sport / live 0%
View as a table
| Keyword | With an AI Overview |
|---|---|
| Meaning | 98% |
| What is | 93% |
| Symptoms | 93% |
| How to | 93% |
| Best | 88% |
| Can / is / does | 88% |
| Versus | 85% |
| Why | 80% |
| How much | 65% |
| Buy / price | 43% |
| Recipe | 25% |
| Brand / navigational | 18% |
| Near me | 13% |
| Weather / sport / live | 0% |
Source: Ahrefs Keywords Explorer · UK SERP features · September 2026
The split is sharp:
- Questions and definitions almost always get one. 39 of 40 “meaning” searches showed an AI Overview, and 37 of 40 for “what is”, “how to” and “symptoms”.
- “Best” and comparison searches usually do. 88% of “best…” searches and 85% of “x vs y” searches showed one.
- Money questions are mixed. 65% of “how much…” searches showed one. Health questions, like “how much protein do i need”, did. Personal finance ones, like “how much tax will i pay” and “how much is my car worth”, didn’t.
- Local, brand and live searches rarely do. Only 5 of 40 “near me” searches, 7 of 40 brand searches and 10 of 40 recipe searches showed one. None of the 40 weather, sport and results searches did.
What shows instead?
AI Overviews, map packs and forums by kind of search
Share of searches showing each feature
- AI Overview
- Map pack
- Forum results
Questions and definitions 280 searches
AI Overview
87%
Map pack
0%
Forum results
6%
Comparisons and shopping 120 searches
AI Overview
72%
Map pack
4%
Forum results
13%
Local, brands, recipes and live results 160 searches
AI Overview
14%
Map pack
21%
Forum results
0%
View as a table
| Group | Searches | AI Overview | Map pack | Forum results |
|---|---|---|---|---|
| Questions and definitions | 280 | 87% | 0% | 6% |
| Comparisons and shopping | 120 | 72% | 4% | 13% |
| Local, brands, recipes and live results | 160 | 14% | 21% | 0% |
Source: Ahrefs Keywords Explorer · UK SERP features · September 2026
For “near me” searches, it’s the map pack. It appeared on 33 of the 40, the same pattern I found in the local search study, where 12% of “near me” searches showed an AI Overview. For brand searches like “youtube” and “facebook”, Google shows the site itself. For weather and sport, it shows its own live panels.
Forum results, like Reddit threads, turn up alongside AI Overviews rather than instead of them. 32 of the 560 searches showed forum results, and 29 of those also had an AI Overview. They were most common on comparison searches (33%) and “why” questions (23%), where people want opinions and experience, not just a definition.
Does volume change the picture?
Yes. 63% of the 560 searches showed an AI Overview, but weighted by search volume it’s only 11%. The very biggest searches in the sample, like “weather”, “youtube” and “amazon”, don’t get one, and they’re searched millions of times a month. So most searches by volume still go to a normal results page, while most kinds of question now get an AI answer.
Every search in the study
All 560 searches in the study
Average monthly UK searches and which features Ahrefs recorded on each results page
View as a table
| Search | Type | Monthly UK searches | AI Overview | Map pack | Forum results |
|---|---|---|---|---|---|
| what is my ip | What is | 145,000 | Yes | No | No |
| what is matcha | What is | 52,000 | Yes | No | No |
| what is a vpn vs proxy | What is | 51,000 | Yes | No | No |
| what is a 3d filament | What is | 50,000 | Yes | No | No |
| what is an ssl certificate chain | What is | 50,000 | Yes | No | No |
| what is ai | What is | 50,000 | Yes | No | No |
| what is a vpn split tunneling | What is | 50,000 | Yes | No | No |
| what is a jpg vs png | What is | 50,000 | Yes | No | No |
| what is a captcha challenge response | What is | 48,000 | Yes | No | No |
| what is an ipsec vpn | What is | 48,000 | Yes | No | No |
| what is two factor vs two step | What is | 46,000 | Yes | No | Yes |
| what is the weather today | What is | 44,000 | Yes | No | No |
| what is a vector vs raster | What is | 42,000 | Yes | No | No |
| what is a nonce in security | What is | 42,000 | Yes | No | No |
| what is adhd | What is | 42,000 | Yes | No | No |
| what is bios boot order | What is | 40,000 | Yes | No | No |
| what is a reusable straw made of | What is | 38,000 | Yes | No | No |
| what is normal blood pressure by age | What is | 37,000 | Yes | No | No |
| what is a prime number | What is | 37,000 | Yes | No | No |
| what is minimum wage | What is | 33,000 | No | No | No |
| what is autism | What is | 32,000 | Yes | No | No |
| what is bitcoin | What is | 29,000 | Yes | No | No |
| what is a firewall | What is | 27,000 | Yes | No | No |
| what is ms | What is | 25,000 | Yes | No | No |
| what is hantavirus | What is | 25,000 | Yes | No | No |
| what is als | What is | 25,000 | Yes | No | No |
| what is a trust fund | What is | 24,000 | Yes | No | No |
| what is gaslighting | What is | 24,000 | Yes | No | No |
| what is phishing | What is | 24,000 | Yes | No | No |
| what is sepsis | What is | 24,000 | Yes | No | No |
| what is today | What is | 23,000 | No | No | No |
| what is msg | What is | 23,000 | Yes | No | No |
| what is gen z | What is | 22,000 | Yes | No | No |
| what is lupus | What is | 22,000 | Yes | No | No |
| what is my bmi | What is | 22,000 | No | No | No |
| what is cortisol | What is | 22,000 | Yes | No | No |
| what is a verb | What is | 22,000 | Yes | No | No |
| what is a vpn | What is | 22,000 | Yes | No | No |
| what is a stakeholder | What is | 22,000 | Yes | No | No |
| what is a router | What is | 22,000 | Yes | No | No |
| how to screenshot on mac | How to | 62,000 | Yes | No | No |
| how to delete instagram account | How to | 53,000 | Yes | No | No |
| how to brew french press correctly | How to | 48,000 | Yes | No | No |
| how to choose a baby stroller | How to | 47,000 | Yes | No | No |
| how to fix slow startup windows | How to | 46,000 | Yes | No | No |
| how to lower blood pressure | How to | 46,000 | Yes | No | No |
| how to lose weight fast | How to | 44,000 | No | No | No |
| how to use keyboard shortcuts mac | How to | 44,000 | Yes | No | No |
| how to pick a baby name | How to | 43,000 | Yes | No | No |
| how to fix slow cooker recipes | How to | 42,000 | Yes | No | No |
| how to clear cache on iphone | How to | 41,000 | Yes | No | No |
| how to tie a tie | How to | 41,000 | No | No | No |
| how to make pancakes | How to | 40,000 | Yes | No | No |
| how to get rid of fruit flies | How to | 39,000 | Yes | No | No |
| how to delete facebook account | How to | 35,000 | Yes | No | No |
| how to screenshot on windows | How to | 34,000 | Yes | No | No |
| how to reduce cholesterol in 7 days | How to | 31,000 | Yes | No | No |
| how to calculate bmi | How to | 30,000 | Yes | No | No |
| how to get rid of a stomach ache in 5 minutes | How to | 30,000 | Yes | No | No |
| how to fix a stripped screw hole wood | How to | 28,000 | Yes | No | No |
| how to make cold foam | How to | 28,000 | Yes | No | No |
| how to make overnight oats | How to | 28,000 | Yes | No | No |
| how to stop snoring | How to | 28,000 | Yes | No | No |
| how to get rid of dandruff | How to | 27,000 | Yes | No | No |
| how to check for bed bugs | How to | 26,000 | Yes | No | No |
| how to make buttermilk | How to | 25,000 | Yes | No | No |
| how to make sourdough starter | How to | 25,000 | Yes | No | No |
| how to use noise cancellation airpods | How to | 25,000 | Yes | No | No |
| how to reset iphone | How to | 24,000 | Yes | No | No |
| how to lower cholesterol | How to | 23,000 | Yes | No | No |
| how to cook basmati rice | How to | 23,000 | Yes | No | No |
| how to create a qr code | How to | 23,000 | Yes | No | No |
| how to screen record on iphone | How to | 23,000 | Yes | No | No |
| how to deactivate facebook | How to | 23,000 | Yes | No | No |
| how to make chia pudding | How to | 23,000 | Yes | No | No |
| how to make french toast | How to | 22,000 | Yes | No | No |
| how to lower cholesterol naturally | How to | 22,000 | Yes | No | No |
| how to clean washing machine | How to | 22,000 | Yes | No | No |
| how to write a cover letter | How to | 22,000 | Yes | No | No |
| how to lose weight | How to | 22,000 | No | No | No |
| why is my poop green | Why | 15,000 | Yes | No | No |
| why does trump want greenland | Why | 15,000 | No | No | No |
| why does my chest hurt when i take a deep breath | Why | 13,000 | Yes | No | Yes |
| why does my eye keep twitching | Why | 13,000 | Yes | No | Yes |
| why am i so bloated i look pregnant | Why | 12,000 | Yes | No | No |
| why am i so tired | Why | 12,000 | Yes | No | No |
| why was scott mills sacked | Why | 12,000 | No | No | No |
| why do dogs lick you | Why | 8,800 | Yes | No | No |
| why do dogs eat grass | Why | 8,300 | Yes | No | No |
| why is my period late | Why | 8,200 | Yes | No | No |
| why am i always tired and have no energy female | Why | 7,800 | Yes | No | No |
| why do cats purr | Why | 7,700 | Yes | No | No |
| why is it called boxing day | Why | 7,500 | Yes | No | No |
| why did michael jackson turn white | Why | 7,500 | Yes | No | Yes |
| why is my husband yelling at me | Why | 6,800 | No | No | No |
| why did haaland come off | Why | 6,600 | No | No | Yes |
| why do cats make biscuits | Why | 6,500 | Yes | No | No |
| why do i get itchy when i lay in bed but no bugs | Why | 6,400 | Yes | No | Yes |
| why do i feel dizzy | Why | 6,400 | No | No | No |
| why do i sweat so much | Why | 6,200 | Yes | No | No |
| why is iran bombing dubai | Why | 6,100 | No | No | No |
| why is my poop black | Why | 6,000 | Yes | No | No |
| why revolut is bad | Why | 6,000 | Yes | No | Yes |
| why does my stomach hurt | Why | 6,000 | Yes | No | No |
| why do my farts smell so bad | Why | 5,900 | Yes | No | No |
| why is palm oil bad | Why | 5,800 | Yes | No | Yes |
| why is the sky blue | Why | 5,700 | Yes | No | No |
| why am i always cold | Why | 5,500 | Yes | No | No |
| why am i suddenly lactose intolerant | Why | 5,400 | Yes | No | No |
| why no prime minister's questions today | Why | 5,400 | No | No | No |
| why cant i sleep | Why | 5,200 | Yes | No | No |
| why is my tongue white | Why | 5,200 | Yes | No | No |
| why am i peeing so much | Why | 5,100 | Yes | No | No |
| why do we yawn | Why | 5,100 | Yes | No | No |
| why do you have to increase mounjaro dose | Why | 5,000 | Yes | No | Yes |
| why am i pooping water every 20 minutes | Why | 4,900 | No | No | No |
| why is my wife yelling at me | Why | 4,800 | Yes | No | No |
| why has car insurance gone up | Why | 4,800 | Yes | No | Yes |
| why do i feel like i have mucus stuck in my throat all the time | Why | 4,800 | Yes | No | No |
| why is my period blood brown | Why | 4,800 | Yes | No | No |
| how much water should you drink a day | How much | 39,000 | Yes | No | No |
| how much protein do i need | How much | 39,000 | Yes | No | No |
| how much protein in an egg | How much | 30,000 | Yes | No | No |
| how much tax will i pay | How much | 28,000 | No | No | No |
| how much is my car worth | How much | 28,000 | No | No | No |
| how much is state pension | How much | 28,000 | No | No | No |
| how much is a 1st and 2nd class stamp | How much | 26,000 | Yes | No | No |
| how much is my house worth | How much | 24,000 | No | No | No |
| how much state pension will i get at 66 | How much | 22,000 | Yes | No | No |
| how much is a first class stamp | How much | 21,000 | No | No | No |
| how much caffeine in coffee | How much | 18,000 | Yes | No | No |
| how much is child benefit | How much | 18,000 | No | No | No |
| how much is pip | How much | 17,000 | Yes | No | No |
| how much is my car tax | How much | 17,000 | No | No | No |
| how much is universal credit | How much | 17,000 | Yes | No | No |
| how much can i borrow mortgage | How much | 15,000 | Yes | No | No |
| how much is a tv licence | How much | 15,000 | No | No | No |
| how much is pip per month | How much | 14,000 | No | No | No |
| how much is a second class stamp | How much | 14,000 | Yes | No | No |
| how much vitamin d per day | How much | 13,000 | Yes | No | No |
| how much is carers allowance | How much | 13,000 | Yes | No | No |
| how much is amazon prime | How much | 12,000 | No | No | No |
| how much universal credit will i get | How much | 12,000 | Yes | No | No |
| how much is pip per week | How much | 12,000 | No | No | No |
| how much is netflix a month | How much | 11,000 | Yes | No | No |
| how much is disney plus | How much | 11,000 | No | No | No |
| how much is vat | How much | 11,000 | No | No | No |
| how much crp level is dangerous | How much | 11,000 | Yes | No | No |
| how much deep sleep do you need | How much | 11,000 | Yes | No | No |
| how much fibre per day | How much | 11,000 | Yes | No | No |
| how much protein to build muscle | How much | 10,000 | Yes | No | No |
| how much is statutory sick pay | How much | 10,000 | Yes | No | No |
| how much rice per person | How much | 10,000 | Yes | No | No |
| how much is stamp duty | How much | 9,800 | Yes | No | No |
| how much pasta per person | How much | 9,700 | Yes | No | No |
| how much is spotify premium | How much | 9,500 | Yes | No | No |
| how much sugar per day | How much | 9,300 | Yes | No | No |
| how much can you earn before paying tax | How much | 9,100 | Yes | No | No |
| how much protein in a chicken breast | How much | 9,000 | Yes | No | No |
| how much is tyson fury worth | How much | 8,800 | No | No | No |
| is my car taxed | Can / is / does | 180,000 | No | No | No |
| is my car insured | Can / is / does | 47,000 | Yes | No | No |
| is my car mot | Can / is / does | 44,000 | No | No | No |
| is reddit down | Can / is / does | 38,000 | Yes | No | No |
| is tonsillitis contagious | Can / is / does | 36,000 | Yes | No | No |
| is santa real | Can / is / does | 34,000 | Yes | No | Yes |
| is shingles contagious | Can / is / does | 25,000 | Yes | No | No |
| can dogs eat strawberries | Can / is / does | 25,000 | Yes | No | No |
| is chatgpt down | Can / is / does | 24,000 | Yes | No | No |
| can dogs eat bananas | Can / is / does | 21,000 | Yes | No | No |
| is viagogo legit | Can / is / does | 20,000 | No | No | No |
| is whatsapp down | Can / is / does | 20,000 | Yes | No | No |
| is ian huntley dead | Can / is / does | 20,000 | Yes | No | No |
| is traitors on tonight | Can / is / does | 20,000 | Yes | No | No |
| can anyone do a bro split | Can / is / does | 20,000 | Yes | No | Yes |
| is virgin media down | Can / is / does | 19,000 | Yes | No | No |
| is good friday a bank holiday | Can / is / does | 18,000 | Yes | No | No |
| is it going to rain today | Can / is / does | 18,000 | Yes | No | No |
| can sleep apnea kill you | Can / is / does | 18,000 | Yes | No | No |
| is love island on tonight | Can / is / does | 17,000 | Yes | No | No |
| is there a stomach bug going around right now uk | Can / is / does | 17,000 | Yes | No | No |
| is david attenborough alive | Can / is / does | 17,000 | Yes | No | No |
| is emmerdale on tonight | Can / is / does | 17,000 | No | No | No |
| is facebook down | Can / is / does | 17,000 | Yes | No | No |
| can dogs eat pineapple | Can / is / does | 17,000 | Yes | No | No |
| can dogs eat tomatoes | Can / is / does | 17,000 | Yes | No | Yes |
| can dogs eat apples | Can / is / does | 17,000 | Yes | No | No |
| can dogs eat watermelon | Can / is / does | 16,000 | Yes | No | No |
| can dogs eat blueberries | Can / is / does | 16,000 | Yes | No | Yes |
| is coffee bad for you | Can / is / does | 15,000 | Yes | No | No |
| does max die in stranger things | Can / is / does | 15,000 | Yes | No | No |
| is instagram down | Can / is / does | 14,000 | Yes | No | No |
| is today a holiday | Can / is / does | 14,000 | No | No | No |
| is balvinder sopal married | Can / is / does | 14,000 | Yes | No | No |
| is today a bank holiday | Can / is / does | 14,000 | Yes | No | No |
| can dogs eat mushrooms | Can / is / does | 14,000 | Yes | No | No |
| can you get pregnant on your period | Can / is / does | 13,000 | Yes | No | Yes |
| can you reheat rice | Can / is / does | 13,000 | Yes | No | No |
| does royal mail deliver on sunday | Can / is / does | 13,000 | Yes | No | No |
| is baking soda the same as bicarbonate of soda | Can / is / does | 13,000 | Yes | No | No |
| best isa rates | Best | 74,000 | Yes | No | No |
| best cash isa rates | Best | 50,000 | Yes | No | No |
| best noise meter apps | Best | 50,000 | Yes | No | No |
| best savings account | Best | 49,000 | Yes | No | No |
| best free vpn alternatives | Best | 47,000 | Yes | No | No |
| best baby strollers 2025 | Best | 45,000 | No | No | No |
| best toddler car seats | Best | 43,000 | Yes | No | No |
| best free vpn | Best | 42,000 | Yes | No | No |
| best places to see aurora in alaska | Best | 38,000 | Yes | No | No |
| best children's books 2025 | Best | 38,000 | No | No | No |
| best sim only deals | Best | 35,000 | Yes | No | No |
| best time to post on tiktok | Best | 33,000 | Yes | No | No |
| best face masks for acne | Best | 32,000 | Yes | No | No |
| best broadband deals | Best | 29,000 | Yes | No | No |
| best noise cancelling headphones | Best | 29,000 | Yes | No | No |
| best baby car seats | Best | 28,000 | Yes | No | No |
| best mortgage rates uk | Best | 28,000 | Yes | No | No |
| best small business accounting software | Best | 27,000 | Yes | No | No |
| best electric cars | Best | 27,000 | Yes | No | No |
| best places for whale watching california | Best | 27,000 | Yes | No | No |
| best travel insurance | Best | 25,000 | Yes | No | No |
| best electric toothbrush | Best | 24,000 | Yes | No | No |
| best pillow for neck pain | Best | 23,000 | Yes | No | No |
| best ps5 games | Best | 23,000 | Yes | No | No |
| best films 2025 | Best | 22,000 | No | No | No |
| best trail running shoes | Best | 21,000 | Yes | No | No |
| best christmas movies | Best | 21,000 | No | No | No |
| best workout apps | Best | 20,000 | No | No | No |
| best way to clean windows | Best | 20,000 | Yes | No | No |
| best air fryer | Best | 20,000 | Yes | No | No |
| best laptops for students | Best | 20,000 | Yes | No | No |
| best vitamins for women | Best | 20,000 | Yes | No | No |
| best kids tablets | Best | 20,000 | Yes | No | No |
| best euro exchange rate | Best | 20,000 | Yes | No | No |
| best online banks | Best | 19,000 | Yes | No | Yes |
| best portable power stations | Best | 19,000 | Yes | No | No |
| best stocks and shares isa | Best | 19,000 | Yes | No | No |
| best broadband in my area | Best | 19,000 | Yes | No | No |
| best switch games | Best | 19,000 | Yes | No | Yes |
| best pillow for side sleepers | Best | 19,000 | Yes | No | No |
| wegovy vs mounjaro | Versus | 27,000 | Yes | No | No |
| qled vs oled | Versus | 11,000 | Yes | No | No |
| macbook air vs macbook pro | Versus | 10,000 | Yes | No | No |
| meta quest 3 vs 3s | Versus | 5,200 | Yes | No | Yes |
| rent vs buy calculator | Versus | 4,600 | Yes | No | No |
| wegovy vs ozempic | Versus | 4,100 | Yes | No | No |
| pcp vs hp | Versus | 3,600 | Yes | No | No |
| cialis vs viagra | Versus | 3,600 | Yes | No | Yes |
| revolut vs monzo | Versus | 3,600 | No | No | No |
| gemini vs chatgpt | Versus | 3,500 | Yes | No | Yes |
| eau de parfum vs eau de toilette | Versus | 3,500 | Yes | No | Yes |
| ozempic vs mounjaro | Versus | 3,300 | Yes | No | No |
| pound vs rand | Versus | 3,200 | No | No | No |
| iphone 16 vs 17 | Versus | 3,100 | Yes | No | No |
| magnesium glycinate vs citrate | Versus | 3,100 | Yes | No | No |
| mac vs pc | Versus | 3,100 | Yes | No | No |
| ps5 vs ps5 pro | Versus | 3,000 | No | No | Yes |
| iphone 17 vs 17 pro | Versus | 3,000 | Yes | No | No |
| bio vs non bio | Versus | 2,900 | Yes | No | No |
| sole trader vs limited company | Versus | 2,900 | Yes | No | No |
| ps5 vs xbox series x | Versus | 2,900 | No | No | No |
| chromebook vs laptop | Versus | 2,800 | Yes | No | No |
| retinal vs retinol | Versus | 2,600 | Yes | No | Yes |
| ssd vs hdd 2026 | Versus | 2,500 | No | No | Yes |
| displayport vs hdmi | Versus | 2,400 | Yes | No | No |
| food processor vs blender | Versus | 2,400 | Yes | No | No |
| signal vs whatsapp | Versus | 2,300 | Yes | No | No |
| ps5 slim vs ps5 | Versus | 2,300 | Yes | No | Yes |
| dutasteride vs finasteride | Versus | 2,300 | No | No | No |
| lansoprazole vs omeprazole | Versus | 2,200 | Yes | No | Yes |
| iphone 16 vs 16e | Versus | 2,200 | Yes | No | Yes |
| mini led vs oled | Versus | 2,000 | Yes | No | Yes |
| iphone 13 vs 14 | Versus | 2,000 | Yes | No | No |
| coke zero vs diet coke | Versus | 2,000 | Yes | No | No |
| iphone 17 pro vs pro max | Versus | 2,000 | Yes | No | No |
| iphone vs samsung | Versus | 1,900 | Yes | No | No |
| magnesium bisglycinate vs glycinate | Versus | 1,900 | Yes | No | No |
| apple music vs spotify | Versus | 1,900 | Yes | No | Yes |
| squarespace vs shopify | Versus | 1,900 | Yes | No | Yes |
| xbox series x vs series s | Versus | 1,800 | Yes | No | No |
| post office near me | Near me | 595,000 | No | Yes | No |
| pharmacy near me | Near me | 354,000 | No | Yes | No |
| jobs near me | Near me | 286,000 | No | No | No |
| restaurants near me | Near me | 224,000 | No | Yes | No |
| aldi near me | Near me | 200,000 | No | Yes | No |
| pubs near me | Near me | 196,000 | No | Yes | No |
| food near me | Near me | 186,000 | No | Yes | No |
| sainsbury's near me | Near me | 170,000 | No | Yes | No |
| mcdonald's near me | Near me | 162,000 | No | Yes | No |
| shops near me | Near me | 159,000 | No | Yes | No |
| lidl near me | Near me | 141,000 | No | Yes | No |
| halfords near me | Near me | 131,000 | No | Yes | No |
| gym near me | Near me | 126,000 | No | Yes | No |
| chinese near me | Near me | 122,000 | No | Yes | No |
| dentist near me | Near me | 118,000 | No | Yes | No |
| petrol station near me | Near me | 118,000 | No | Yes | No |
| breakfast near me | Near me | 118,000 | No | Yes | No |
| boots near me | Near me | 113,000 | No | Yes | No |
| cafe near me | Near me | 112,000 | No | Yes | No |
| pizza near me | Near me | 110,000 | No | Yes | No |
| cinema near me | Near me | 102,000 | Yes | No | No |
| tesco near me | Near me | 100,000 | Yes | No | No |
| supermarket near me | Near me | 99,000 | Yes | Yes | No |
| massage near me | Near me | 98,000 | No | Yes | No |
| things to do near me | Near me | 95,000 | Yes | No | No |
| argos near me | Near me | 95,000 | No | Yes | No |
| waitrose near me | Near me | 94,000 | No | Yes | No |
| part time jobs near me | Near me | 89,000 | No | No | No |
| car wash near me | Near me | 88,000 | No | Yes | No |
| evri drop off near me | Near me | 88,000 | Yes | Yes | No |
| asda near me | Near me | 88,000 | No | Yes | No |
| taxi near me | Near me | 83,000 | No | Yes | No |
| indian restaurant near me | Near me | 78,000 | No | No | No |
| gp near me | Near me | 74,000 | No | No | No |
| shops open near me | Near me | 72,000 | No | Yes | No |
| takeaway near me | Near me | 71,000 | No | Yes | No |
| barbers near me | Near me | 70,000 | No | Yes | No |
| inpost locker near me | Near me | 69,000 | No | Yes | No |
| kfc near me | Near me | 69,000 | No | Yes | No |
| b&q near me | Near me | 67,000 | No | Yes | No |
| covid symptoms | Symptoms | 214,000 | Yes | No | No |
| adhd symptoms | Symptoms | 149,000 | Yes | No | No |
| diabetes symptoms | Symptoms | 75,000 | Yes | No | No |
| flu symptoms | Symptoms | 69,000 | Yes | No | No |
| uti symptoms | Symptoms | 62,000 | Yes | No | No |
| ibs symptoms | Symptoms | 58,000 | No | No | No |
| bowel cancer symptoms | Symptoms | 53,000 | Yes | No | No |
| sepsis symptoms | Symptoms | 50,000 | Yes | No | No |
| hantavirus symptoms | Symptoms | 49,000 | Yes | No | No |
| lupus symptoms | Symptoms | 49,000 | Yes | No | No |
| perimenopause symptoms | Symptoms | 47,000 | Yes | No | No |
| anxiety symptoms | Symptoms | 45,000 | Yes | No | No |
| pregnancy symptoms | Symptoms | 44,000 | Yes | No | No |
| pneumonia symptoms | Symptoms | 44,000 | Yes | No | No |
| menopause symptoms | Symptoms | 42,000 | Yes | No | No |
| pcos symptoms | Symptoms | 41,000 | No | No | No |
| endometriosis symptoms | Symptoms | 40,000 | Yes | No | No |
| prostate cancer symptoms | Symptoms | 39,000 | Yes | No | No |
| ms symptoms | Symptoms | 39,000 | Yes | No | No |
| pancreatic cancer symptoms | Symptoms | 39,000 | No | No | No |
| pmdd symptoms | Symptoms | 37,000 | Yes | No | No |
| ovarian cancer symptoms | Symptoms | 36,000 | Yes | No | No |
| heart attack symptoms | Symptoms | 34,000 | Yes | No | No |
| shingles symptoms | Symptoms | 34,000 | Yes | No | No |
| food poisoning symptoms | Symptoms | 33,000 | Yes | No | No |
| rsv symptoms | Symptoms | 32,000 | Yes | No | No |
| migraine symptoms | Symptoms | 31,000 | Yes | No | No |
| stomach cancer symptoms | Symptoms | 31,000 | Yes | No | No |
| what are the 34 symptoms of perimenopause | Symptoms | 31,000 | Yes | No | No |
| colon cancer symptoms | Symptoms | 31,000 | Yes | No | No |
| autism symptoms | Symptoms | 31,000 | Yes | No | No |
| norovirus symptoms | Symptoms | 31,000 | Yes | No | No |
| lung cancer symptoms | Symptoms | 29,000 | Yes | No | No |
| thrush symptoms | Symptoms | 28,000 | Yes | No | No |
| chest infection symptoms | Symptoms | 28,000 | Yes | No | No |
| early pregnancy symptoms | Symptoms | 28,000 | Yes | No | No |
| high blood pressure symptoms | Symptoms | 27,000 | Yes | No | No |
| gout symptoms | Symptoms | 27,000 | Yes | No | No |
| anemia symptoms | Symptoms | 27,000 | Yes | No | No |
| depression symptoms | Symptoms | 27,000 | Yes | No | No |
| banana bread recipe | Recipe | 307,000 | No | No | No |
| yorkshire pudding recipe | Recipe | 274,000 | No | No | No |
| pancake recipe | Recipe | 252,000 | No | No | No |
| apple crumble recipe | Recipe | 92,000 | No | No | No |
| lasagne recipe | Recipe | 92,000 | No | No | No |
| flapjack recipe | Recipe | 85,000 | No | No | No |
| brownie recipe | Recipe | 84,000 | No | No | No |
| cottage pie recipe | Recipe | 82,000 | No | No | No |
| overnight oats recipe | Recipe | 68,000 | Yes | No | No |
| carbonara recipe | Recipe | 67,000 | No | No | No |
| american pancake recipe | Recipe | 59,000 | No | No | No |
| margarita recipe | Recipe | 57,000 | Yes | No | No |
| chocolate chip cookie recipe | Recipe | 57,000 | No | No | No |
| cheesecake recipe | Recipe | 56,000 | No | No | No |
| carrot cake recipe | Recipe | 56,000 | No | No | No |
| chocolate cake recipe | Recipe | 54,000 | No | No | No |
| pizza dough recipe | Recipe | 53,000 | Yes | No | No |
| chilli con carne recipe | Recipe | 53,000 | No | No | No |
| shortbread recipe | Recipe | 45,000 | No | No | No |
| crumble recipe | Recipe | 41,000 | Yes | No | No |
| fish pie recipe | Recipe | 39,000 | No | No | No |
| toad in the hole recipe | Recipe | 38,000 | No | No | No |
| mac and cheese recipe | Recipe | 36,000 | Yes | No | No |
| crepe recipe | Recipe | 36,000 | No | No | No |
| tiramisu recipe | Recipe | 35,000 | No | No | No |
| potato salad recipe | Recipe | 34,000 | No | No | No |
| cupcake recipe | Recipe | 34,000 | No | No | No |
| waffle recipe | Recipe | 33,000 | No | No | No |
| cookie recipe | Recipe | 33,000 | No | No | No |
| marry me chicken recipe | Recipe | 32,000 | No | No | No |
| chilli recipe | Recipe | 31,000 | No | No | No |
| egg fried rice recipe | Recipe | 31,000 | Yes | No | No |
| victoria sponge recipe | Recipe | 31,000 | No | No | No |
| cake recipe | Recipe | 30,000 | Yes | No | No |
| cheese sauce recipe | Recipe | 30,000 | Yes | No | No |
| lemon drizzle cake recipe | Recipe | 29,000 | No | No | No |
| guacamole recipe | Recipe | 29,000 | Yes | No | No |
| bolognese recipe | Recipe | 29,000 | No | No | No |
| gnocchi recipe | Recipe | 29,000 | Yes | No | No |
| gingerbread recipe | Recipe | 28,000 | No | No | No |
| buy a black dress | Buy / price | 180,000 | No | Yes | No |
| buy a gift | Buy / price | 73,000 | No | No | No |
| buy wine | Buy / price | 72,000 | No | Yes | No |
| buy to let mortgage | Buy / price | 29,000 | Yes | No | No |
| buy to let mortgage calculator | Buy / price | 18,000 | Yes | No | No |
| buy a car | Buy / price | 15,000 | No | Yes | No |
| buy bitcoin | Buy / price | 15,000 | Yes | No | No |
| buy now pay later | Buy / price | 14,000 | Yes | No | No |
| buy mounjaro | Buy / price | 13,000 | Yes | No | No |
| buy to let mortgage rates | Buy / price | 13,000 | Yes | No | No |
| buy tiktok followers | Buy / price | 11,000 | Yes | No | No |
| buy euros | Buy / price | 10,000 | Yes | Yes | No |
| buy tiktok coins | Buy / price | 9,000 | No | No | No |
| buy postage online | Buy / price | 8,200 | Yes | No | No |
| buy to let | Buy / price | 8,100 | No | No | No |
| buy robux | Buy / price | 8,000 | No | No | No |
| buy gold | Buy / price | 8,000 | No | Yes | No |
| buy domain | Buy / price | 7,700 | Yes | No | No |
| buy a gift voucher | Buy / price | 7,700 | Yes | No | No |
| buy premium bonds | Buy / price | 7,100 | No | No | No |
| bitcoin price | Buy / price | 1,220,000 | No | No | No |
| lloyds share price | Buy / price | 1,020,000 | Yes | No | No |
| rolls royce share price | Buy / price | 533,000 | Yes | No | No |
| xrp price | Buy / price | 471,000 | No | No | No |
| bp share price | Buy / price | 431,000 | No | No | No |
| gold price | Buy / price | 409,000 | No | No | No |
| bt share price | Buy / price | 397,000 | Yes | No | No |
| iag share price | Buy / price | 347,000 | Yes | No | No |
| ggp share price | Buy / price | 313,000 | No | No | No |
| nvidia share price | Buy / price | 305,000 | Yes | No | No |
| barclays share price | Buy / price | 289,000 | No | No | No |
| bae share price | Buy / price | 280,000 | No | No | No |
| hsbc share price | Buy / price | 256,000 | No | No | No |
| tesco share price | Buy / price | 248,000 | No | No | No |
| brent crude price | Buy / price | 237,000 | No | No | No |
| oil price | Buy / price | 226,000 | No | No | No |
| tesla share price | Buy / price | 222,000 | No | No | No |
| aviva share price | Buy / price | 219,000 | Yes | No | No |
| ethereum price | Buy / price | 190,000 | No | No | No |
| easyjet share price | Buy / price | 187,000 | No | No | No |
| narcissist meaning | Meaning | 59,000 | Yes | No | No |
| gaslighting meaning | Meaning | 55,000 | Yes | No | No |
| 67 meaning | Meaning | 49,000 | Yes | No | No |
| 444 angel number meaning | Meaning | 41,000 | Yes | No | No |
| 333 angel number meaning | Meaning | 36,000 | Yes | No | No |
| nonchalant meaning | Meaning | 35,000 | Yes | No | No |
| adhd meaning | Meaning | 34,000 | Yes | No | No |
| pda meaning | Meaning | 33,000 | Yes | No | No |
| misogyny meaning | Meaning | 33,000 | Yes | No | No |
| pshaw meaning | Meaning | 33,000 | Yes | No | No |
| 222 angel number meaning | Meaning | 32,000 | Yes | No | No |
| asmr meaning | Meaning | 31,000 | Yes | No | No |
| woke meaning | Meaning | 30,000 | Yes | No | No |
| neurodivergent meaning | Meaning | 30,000 | Yes | No | No |
| smh meaning | Meaning | 29,000 | Yes | No | No |
| pansexual meaning | Meaning | 28,000 | Yes | No | No |
| rizz meaning | Meaning | 27,000 | Yes | No | No |
| 1111 angel number meaning | Meaning | 27,000 | No | No | No |
| rsvp meaning | Meaning | 26,000 | Yes | No | No |
| resilience meaning | Meaning | 25,000 | Yes | No | No |
| integrity meaning | Meaning | 25,000 | Yes | No | No |
| 555 angel number meaning | Meaning | 25,000 | Yes | No | No |
| copd meaning | Meaning | 24,000 | Yes | No | No |
| hubris meaning | Meaning | 24,000 | Yes | No | No |
| gdpr meaning | Meaning | 24,000 | Yes | No | No |
| empathy meaning | Meaning | 24,000 | Yes | No | No |
| zionist meaning | Meaning | 23,000 | Yes | No | No |
| agnostic meaning | Meaning | 23,000 | Yes | No | No |
| fomo meaning | Meaning | 23,000 | Yes | No | No |
| cat n car meaning | Meaning | 23,000 | Yes | No | Yes |
| chud meaning | Meaning | 22,000 | Yes | No | No |
| gyatt meaning | Meaning | 22,000 | Yes | No | No |
| serendipity meaning | Meaning | 22,000 | Yes | No | No |
| vpn meaning | Meaning | 21,000 | Yes | No | No |
| carom meaning | Meaning | 21,000 | Yes | No | No |
| kpi meaning | Meaning | 21,000 | Yes | No | No |
| trope meaning | Meaning | 21,000 | Yes | No | No |
| api meaning | Meaning | 21,000 | Yes | No | Yes |
| crm meaning | Meaning | 21,000 | Yes | No | No |
| adjective meaning | Meaning | 21,000 | Yes | No | No |
| youtube | Brand / navigational | 12,850,000 | No | No | No |
| amazon | Brand / navigational | 10,870,000 | No | No | No |
| Brand / navigational | 9,780,000 | No | No | No | |
| Brand / navigational | 7,930,000 | No | No | No | |
| google translate | Brand / navigational | 4,090,000 | No | No | No |
| yahoo mail | Brand / navigational | 3,480,000 | No | No | No |
| google maps | Brand / navigational | 3,470,000 | No | No | No |
| Brand / navigational | 2,660,000 | No | No | No | |
| Brand / navigational | 2,310,000 | No | No | No | |
| tiktok | Brand / navigational | 2,080,000 | No | No | No |
| etsy | Brand / navigational | 1,910,000 | Yes | No | No |
| met office | Brand / navigational | 1,700,000 | No | No | No |
| spotify | Brand / navigational | 1,700,000 | No | No | No |
| yahoo | Brand / navigational | 1,540,000 | No | No | No |
| whatsapp web | Brand / navigational | 1,530,000 | No | No | No |
| discord | Brand / navigational | 1,300,000 | No | No | No |
| Brand / navigational | 1,300,000 | No | No | No | |
| google scholar | Brand / navigational | 1,270,000 | No | No | No |
| Brand / navigational | 1,270,000 | No | No | No | |
| Brand / navigational | 1,110,000 | No | No | No | |
| apple | Brand / navigational | 1,100,000 | No | No | No |
| office 365 | Brand / navigational | 1,010,000 | Yes | No | No |
| google docs | Brand / navigational | 903,000 | No | No | No |
| google drive | Brand / navigational | 881,000 | No | No | No |
| microsoft 365 | Brand / navigational | 606,000 | Yes | No | No |
| trustpilot | Brand / navigational | 525,000 | No | No | No |
| zoom | Brand / navigational | 522,000 | Yes | No | No |
| google earth | Brand / navigational | 510,000 | No | No | No |
| paypal login | Brand / navigational | 478,000 | No | No | No |
| microsoft | Brand / navigational | 376,000 | Yes | No | No |
| google sheets | Brand / navigational | 320,000 | No | No | No |
| microsoft teams | Brand / navigational | 318,000 | No | No | No |
| google slides | Brand / navigational | 291,000 | No | No | No |
| apple tv | Brand / navigational | 270,000 | No | No | No |
| shopify | Brand / navigational | 266,000 | Yes | No | No |
| wix | Brand / navigational | 265,000 | Yes | No | No |
| google photos | Brand / navigational | 259,000 | No | No | No |
| youtube music | Brand / navigational | 254,000 | No | No | No |
| github | Brand / navigational | 249,000 | No | No | No |
| wikipedia | Brand / navigational | 247,000 | No | No | No |
| weather | Weather / sport / live | 15,130,000 | No | No | No |
| weather tomorrow | Weather / sport / live | 9,260,000 | No | No | No |
| bbc weather | Weather / sport / live | 5,130,000 | No | No | No |
| premier league table | Weather / sport / live | 2,680,000 | No | No | No |
| lotto results | Weather / sport / live | 1,300,000 | No | No | No |
| london weather | Weather / sport / live | 1,020,000 | No | No | No |
| lottery results | Weather / sport / live | 851,000 | No | No | No |
| weather today | Weather / sport / live | 800,000 | No | No | No |
| racing results | Weather / sport / live | 737,000 | No | No | No |
| championship table | Weather / sport / live | 704,000 | No | No | No |
| euromillions results | Weather / sport / live | 619,000 | No | No | No |
| football results | Weather / sport / live | 603,000 | No | No | No |
| bbc weather london | Weather / sport / live | 562,000 | No | No | No |
| weather forecast | Weather / sport / live | 553,000 | No | No | No |
| met office weather | Weather / sport / live | 287,000 | No | No | No |
| thunderball results | Weather / sport / live | 270,000 | No | No | No |
| rangers score | Weather / sport / live | 265,000 | No | No | No |
| glasgow weather | Weather / sport / live | 213,000 | No | No | No |
| celtic score | Weather / sport / live | 213,000 | No | No | No |
| weather birmingham | Weather / sport / live | 212,000 | No | No | No |
| set for life results | Weather / sport / live | 205,000 | No | No | No |
| cricket score | Weather / sport / live | 200,000 | No | No | No |
| england score | Weather / sport / live | 195,000 | No | No | No |
| darts results | Weather / sport / live | 175,000 | No | No | No |
| league 1 table | Weather / sport / live | 171,000 | No | No | No |
| edinburgh weather | Weather / sport / live | 169,000 | No | No | No |
| weather liverpool | Weather / sport / live | 169,000 | No | No | No |
| bristol weather | Weather / sport / live | 162,000 | No | No | No |
| manchester weather | Weather / sport / live | 162,000 | No | No | No |
| liverpool score | Weather / sport / live | 157,000 | No | No | No |
| irish lottery results | Weather / sport / live | 154,000 | No | No | No |
| snooker results | Weather / sport / live | 144,000 | No | No | No |
| 49s results | Weather / sport / live | 141,000 | No | No | No |
| world cup results | Weather / sport / live | 140,000 | No | No | No |
| sheffield weather | Weather / sport / live | 140,000 | No | No | No |
| weather warning | Weather / sport / live | 122,000 | No | No | No |
| leeds weather | Weather / sport / live | 120,000 | No | No | No |
| world cup table | Weather / sport / live | 120,000 | No | No | No |
| belfast weather | Weather / sport / live | 117,000 | No | No | No |
| weather 10 days | Weather / sport / live | 117,000 | No | No | No |
Source: Ahrefs Keywords Explorer · UK SERP features · September 2026
What does this mean for your website?
If your customers ask questions before they buy, write the answers. What something is, how it works, how long it takes and what it costs are the searches most likely to show an AI Overview. A clear, specific answer on your site is what gets quoted and linked.
For local services, the map pack still decides. “near me” searches rarely show an AI Overview. Your Google Business Profile, reviews and location pages matter more there. See local SEO.
For comparisons, expect forums alongside the AI answer. If people compare you with a competitor, an honest comparison page, and being discussed in the places people ask, both help. See AI SEO.
To see how one of your own pages reads to a crawler, run a free SEO health check, or see what a full SEO audit covers.
How was this measured?
For each of 14 search types, I used Ahrefs Keywords Explorer’s UK database to find the top UK searches matching the pattern, sorted by search volume, and kept the first 40 that fitted it. I removed near-duplicate spellings, film and TV titles, explicit searches and rows without a 2026 results check. I can share the exact query for each type on request. I then recorded the search result features Ahrefs saw on each results page in September 2026.
A few types needed adjusting. The top “ vs “ searches are all sports fixtures, so I used Ahrefs’ intent filter to find product and concept comparisons. “Buy” and “price” are the top 20 of each, because otherwise share, crypto and commodity prices would fill all 40 places. Brand searches are the names of large websites.
Limits. It’s a snapshot: one results page per search, in one month, and AI Overviews change often. Ahrefs has no separate label for Google’s weather, sport and recipe panels, so those pages look emptier here than they are. Ahrefs didn’t record a featured snippet on any of the 560 pages, so I haven’t compared them. The top 40 of each type are the most searched, not a random sample, so smaller, more specific searches may behave differently.