QA checklist for launching, building, or auditing a website. Use, tweak, share, and print as you like!
Content & UX
SEO & IA
Performance & Core Web Vitals
Accessibility
Cross-Device Rendering
Functionality
Analytics, Consent & Tagging
Security & Compliance
Monitoring & Operations
PWA (Optional)
E-commerce (Optional)
Internationalisation (Optional)
Post-Launch
Website SEO Checklist
A simple checklist for launch day and the days after. Work through the core items that protect rankings, improve load times and make the site easy to use. Quick to run, easy to share with your team.
What it covers
Content and headings are in place and unique. Titles and descriptions read well. Indexing rules and canonicals are correct. Core pages link to each other clearly. Images are sized properly. Tracking is live and collecting data. Forms work. Key templates pass a quick mobile check.
How to use it
Run the pre-launch list before you point the domain or lift a password. Once live, do the post-launch pass to catch anything the real site reveals. Prioritise anything that blocks crawling or breaks key journeys, then tidy the rest.