SaaS SEO is the practice of increasing the organic traffic for SaaS websites by optimising content and other factors to achieve high rankings on search engines such as Google and Bing for a list of industry-relevant keywords. A strong SaaS SEO plan can drive consistent traffic to your company’s website.
93% of all online experiences begin with a search engine. That’s why it’s more important than ever to optimise your SaaS website and create compelling content to perform well and beat your various high-ranking SaaS competitors. In many cases, SaaS SEO focuses on a content-led strategy which is one of the strongest methods of growing your traffic over time – from long form evergreen blog posts to high quality landing pages.