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SEO for Hotels, Hostels, and B&Bs

Fantastic Search Engine Optimisation campaigns for hotels & hospitality businesses across the globe. We strive to increase engaged traffic to your site and generate more direct bookings.

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+44 7473 168 116

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What is Hotel SEO?

Hotel SEO is the process of improving your website with the aim of increasing its online visibility in search engines such as Google, Bing, Ecosia & more. Hotels often offer more services than just accommodation, with our SEO services we aim to increase visibility for all services, from accommodation to weddings.

93% of all online experiences begin with a search engine. It’s important to optimise your hotels website and create compelling content to perform well and beat your competitors. Our hotel SEO and digital marketing services focus on bringing the correct traffic to your website using organic search optimisation methods. From unique, hospitality focused content creation to industry relevant backlink building, we keep up to date with the latest methods of ranking your site in organic search engines.

What We Do.

Hospitality is our speciality. We know what works, and, more importantly, what doesn’t – from the best performing booking engines and gift voucher platforms to the changes in modern travel that affect us all. Get in touch to see what difference we can make to your business. Whether you want to increase your direct bookings, beat the OTAs, increase your social media presence or even prepare for a new website launch.

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How We Do it.

We undertake a mix of on-site and off-site SEO activities specifically chosen for the hospitality industry. Not all SEO methods work the same for every industry. Rather than trying to sell a simple product, hotels are often selling the property, the service, and the location all at once. SEO helps to bring in the right traffic and increase direct bookings over time.

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Track your hotel bookings.

How well have you set-up Google Analytics to track your direct bookings and funnel? When set-up correctly you’re able to track where your traffic comes from, which channel drives more bookings, where people are clicking and which specific marketing campaigns lead to bookings.

Booking Conversions.

Track each and every direct booking that your hotels website has led to. Discover which page they viewed, where they found the site, how long the booking process took and much more! This allows us to streamline your hotels booking process and ensure the correct traffic is reaching your website.

Referral Sources.

Find out which other websites and sources lead to yours! How many people come from your new directory listing? Maybe someone mentioned you in a blog which is driving traffic, you’ll never know without Google Analytics! You can even see if any of these visits led to a booking.

Channel Tracking.

Determine which channels are driving the most direct bookings and website traffic. See the bookings Facebook has led to, or which search engines are driving the most traffic. Easily determine your ROI and track increases after certain marketing efforts.

Target Audience.

Create a defined target audience for your hotel and track it using the detailed information Google Analytics provides. Targeting the correct audiences means more conversions for your business.

Marketing Resources.

Explore Our Blog
  • Page Speed Insights

21 SEO CHECKS TO MAKE BEFORE LAUNCHING YOUR WEBSITE.

Let’s Make Things Happen.

Fill out the form and we’ll get back in touch! It’s that easy.

Alex built and managed our website and I couldn’t fault his service, his personal attention to detail was something we couldn’t find with the “bigger” companies. We noticed a big difference in customer contact through our website and social media accounts! Thank you again.

Ready To Kick Start Your SEO?
+44 7473 168 116

By submitting my data I agree to be contacted