Confused with all of the different SEO terms you hear? Whether you’re told you need to add Schema to your pages or you don’t have enough Backlinks. Here’s a quick SEO glossary to help you on your SEO journey!

A is for: ALT Text

ALT text is a short description of an image used by search engines to understand the content of the image. Screen readers also use it to describe images to users who are visually impaired.

B is for: Backlinks

Backlinks are simply links from other websites to your website. They are an important factor in search engine rankings, as they signal to search engines that your site is authoritative and trustworthy. The more high-quality backlinks your site has, the more likely it is to rank well in search engine results pages.

C is for: Crawlability

Crawlability refers to the ability of search engines to access and crawl a website’s pages and content. An easily crawlable website allows search engines to understand and index its content, which is essential for ranking well in search engine results pages.

D is for: Duplicate Content

Duplicate Content refers to identical or very similar content appearing on multiple pages across your website, which can negatively impact search engine rankings.

E is for: External Links

External Links are links from your website to other websites. They can improve your site’s credibility and provide additional value to your users.

F is for: Featured Snippets

Featured Snippets are a type of search result that appears at the top of search engine results pages and provides a summary of the content on a specific webpage.

G is for: Google!

We should all know what Google is by now, but if not…Google is a search engine and technology company that provides a wide range of web services, including search, paid advertising, and website analytics.

H is for: Header Tags

Header Tags are HTML tags used to structure content on a webpage. They range from H1 to H6 and are used to indicate the importance of headings and subheadings. Search engines use header tags to understand the structure of a page’s content.

I is for: Internal Link

Internal links are links from one page on a website to another page on the same website. They help search engines understand the structure and hierarchy of a site, and can also help users navigate between pages.

J is for: JSON LD

JSON-LD is a structured data format used to provide information to search engines about the content on a webpage, such as product information or reviews.

K is for: Keywords

Keywords are words or phrases used to describe the content of a webpage, and are used by search engines to understand what the page is about. These are often included in the queries people search for to find your website in Google.

L is for: Link Building

Link building is the process of acquiring high-quality backlinks to a website in order to improve its search engine rankings and visibility.

M is for: Meta Description

Meta descriptions are brief descriptions of the content on a webpage that appear in search engine results pages beneath the title tag. They should be compelling and informative to encourage users to click through to the page.

N is for: NoFollow

A NoFollow tag is an HTML attribute that indicates to search engines that a particular link should not be counted as a vote of confidence for the linked website.

O is for: Orphan Page

An orphan page is a webpage that is not linked to by any other pages on your website, making it difficult for users and search engines to find it.

P is for: PageRank

PageRank is a metric used by Google to determine the authority and credibility of a webpage based on the quantity and quality of backlinks pointing to it. The algorithm was named after Google co-founder Larry Page.

Q is for: Quality Content

Quality content refers to content that is informative, engaging, and valuable to your target audience. It is essential for building authority and attracting traffic to your website.

R is for: Robots.txt

Robots.txt is a file used to communicate with search engine bots about which pages on a website should or should not be crawled and indexed.

S is for: Schema markup

Schema markup is a type of structured data used to provide additional information to search engines about the content on a webpage, such as reviews or events.

T is for: Title Tag

A title tag is a brief and concise description of the content on a webpage that appears at the top of the browser window and in search engine results. It should be optimised with relevant keywords and be compelling to encourage users to click through to the page.

U is for: User Experience (UX)

User experience refers to the overall experience and satisfaction that users have when interacting with a website. It is important to ensure that websites are easy to use, navigate, and provide valuable content.

V is for: Voice Search

Voice search allows users to search the internet using voice commands instead of typing. It is becoming increasingly popular with the rise of virtual assistants like Siri and Alexa. It is often more conversational than traditional search.

W is for: White-hat SEO

White-hat SEO refers to legitimate SEO practices that comply with search engine guidelines and best practices.

X is for: X-Robots-Tag

X-Robots-Tag is a tag used to talk with search engine bots about which pages on a website should or should not be crawled and indexed.

Y is for: Yahoo

Yahoo is a search engine and technology company that provides a range of services, including search, email, and news. It was one of the early pioneers of the internet and search technology.

Z is for: Zebra

Not SEO related, but we couldn’t think of a term beginning with Z that is – so here’s a Zebra instead!


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Published On: March 7th, 2023 / Categories: Content Marketing, Digital Marketing /